Alex is a co-founder of Bee Sober and co-presenter of The Sober Experiment podcast. She is a mum of three, an accredited training provider and coach focusing on alcohol recovery, dealing with emotions and finding healthy coping strategies. She has a BSc (Hons) in Biological Sciences, a PGCE and is currently a fully qualified, accredited and experienced coach and trainer.
Alex’s early years were spent growing up in pubs. Her Dad was also a musician in the entertainment industry, so alcohol was a huge part of family life. Unfortunately, it took its toll on Alex’s Father, who after being in recovery for 10 years, passed away from alcohol-related illness at 63 years old. Alex used her Dad’s drinking as her benchmark for her own behaviour and felt safe in the knowledge that she was a weekend drinker and therefore normal and in no way dependent on alcohol, but after suffering a devastating miscarriage in October 2018, plummeting into depression and anxiety, her drinking changed and she realised she had started to depend on alcohol to cope with her emotions and mental health. After almost 12 months of internal dialogue and questioning her drinking, along with the fact that her lifelong best friend and co-founder of Bee Sober Lisa had decided to go sober, she decided to take a break from alcohol which has changed her life so much for the better that she has made sobriety a permanent fixture. Alex realised that putting the drink down was the start of the most amazing self-discovery journey and Alex, along with Lisa, decided they wanted to help others achieve the life they have now managed to achieve for themselves, setting up Bee Sober and helping to connect people wanting to live a sober lifestyle.
Alex’s favourite self-care tools are exercise, running and practicing the guitar. Alongside the work Alex does in Bee Sober, she is a volunteer speaker for Nacoa, to support children affected by their parents’ drinking, something which is very close to her heart from her own childhood experiences. Alex is loud and proud about her sobriety, breaking down the stigma associated with binning the booze.